Reaching Buyers by Mobile Devices

It is a fact that is hard to dismiss: Filipinos can leave home without their wallet, but he cannot leave home without his mobile device. This is the reality in our day to day lives. And it is not just another mobile phone but more likely a smartphone. The mobile phone has become the Filipino's preferred mobile device.

The mobile phone is revolutionizing our way of life. There are now more uses
for the mobile phone than in any other times of our lives. This revolutionary trend is affecting more of us like the computer has revolutionized our way of life since the early 1990s.

With this kind of mindset, it is now essential for a business to cash in on this trend. Reach out to your clients or buyers through their mobile devices.



Today it is not enough to have a web site for your business. Your web site has to be functional and must accommodate buyers at any given time. Gone are the days of store hours that is only open at certain times. This is the limitation of any brick and mortar store. But an online store is not limited by time. Buyers can reach you at any time they prefer. And together with a mobile app, buyers can even reach you wherever they are. The limitations that used to bog down prospective sales has come tumbling down.

Image sourced from Nielsen/Rappler.com

And according to Nielsen's latest data, Filipinos are now regarding the internet to make their purchases of their preferred products. What this data shows is that marketers and online sellers must focus on the unmet needs of consumers.

They have to think of how they could engage their clients. How? With a tool like a mobile app or a mobile web, sellers can easily reach out to to their targeted market. Build a relationship with your clients and see how their patronage can earn you a distinct place in their minds.


Reference:

Rappler.com: LIST: Pinoys use the Internet when buying what?