Actually this is not unexpected. Bill Gates of Microsoft has visualized it when he was still the top honcho in Microsoft. Steve Jobs of Apple put it in motion with his introduction of the iPhone and the iPad. And the technology landscape is not the same since then. It has keep on evolving at mach speed. The internet is bustling in activities. Time and place which has put limitations in online activities has been breached. People, whenever or wherever they feel like interacting with their friends, associates or shopping can do it through their mobile devices.
Recent researches have dealt with the effect of the mobile technology to consumer's behavior - social media interaction and on online shopping behaviors. All point to a positive effect - consumer mobile online activities is on the rise. Smartphone sales and ownership is on the rise. The Philippines is the 17th largest smartphone population worldwide.
So what do these facts say about your business? Mobile technology can help you extend your market reach.
There are many functional features that can be integrated with a mobile app or web:
- If you are in a merchandise selling activity, place a sales cart function.
- If you are in the travel and leisure industry, place a reservation function.
- If you are a membership organization, place a notification function.
These are just but a sample of what you can do to serve your clientele. There are many basic functions that you can place in your mobile app or web. All of these can serve you well in extending your market base and keep your existing ones satisfied and happy.
Additional reading references:
- Smartphone: Filipinos' default mobile device
- More Filipinos now shopping online
- Telcos report record number of customers
- Philippines 7th Fastest Internet Grower, 17th Largest Smartphone Population WorldWide
Image courtesy of: FreeDigitalPhotos.net
